We treat your data with respect and protect any information that you give us. We understand and respect our members' desire for privacy and we are committed to ensuring that privacy of all visitors to our site is protected. To this end we would like you to know how we use any personal information you entrust to us. For each visitor to our Web page, our Web server does not automatically recognize any information regarding the domain or e-mail address.

How we gather information

We may collect personnel data when you deal with us or interact with us, which could be via any one of the following methods: -

1.When you interact with us directly (e.g. by telephone, in writing or by emailing us).
2.When you use our site.
3.When you interact with us via third party (e.g. via client and services partners and social media platforms).

What information we collect:

We will collect the following information

1. Title, Name and Surname
2. Flight and Travel details
3. Contact information including mobile number and email address
4. Demographic information such as address, post codes, preferences and interests.
5. Other information relevant to customer surveys and/or offers.

Information about your use of our website (the ‘site’), some of this information may also be automatically collected, such as your Internet Protocol (IP) address, unique device identifier, browser type, browser language and access times. We may also automatically collect your location information (if you have consented to this on your devices).

What we do with gathered information:

We require this information to understand your needs and provide you with an excellent service, and in particular for the following reasons: -

1. Accounting
2. Billing and internal & external auditing
3. Credit or other payment card verification and screening
4. Immigration and Customs Control
5. Safety, security, health, administrative and legal purposes
6. Statistical and marketing analysis
7. Improvements to our products and services
8. Operation of award scheme
9. Systems testing
10. Maintenance and development
11. Customer relations and to help us in any future dealings with you, e.g. for identifying your requirements and preferences
12. We may periodically send promotional emails about new products, special offers and/or other information which we think you may find interesting using the email address which you have provided.
13. only shared with other organisations/travel partners for commercial purposes when permission is granted by the individual. 14. used to improve the content of our Web page.
15. used to customize the content and/or layout of our page for each individual visitor.
16. used to notify consumers about updates to our Web site.

In all circumstances the personal data we hold about you will be adequate, relevant and not excessive.

If you make a booking with us, ARL will record your personal details. We will only use your personal data in line with your legal rights under the Data Protection Act 1988. Your data will be used principally to meet your requirements.

Details of your legal rights can be found on the information Commissioner’s website

For these purposes we may disclose your data to our partners or other partner companies involved in meeting your requirements. These may include our service partners, government and enforcement agencies, and credit and charge card companies. This may involve sending your data between different countries, including countries outside the European Economic Area.


We use cookies to store visitors' preferences and record past activity at a site in order to provide better service when visitors return to our site.


We always use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our site. When we transfer and receive certain types of sensitive information such as financial or health information, we redirect visitors to a secure server and notify visitors through a pop-up screen on our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site.


We do not partner with or have special relationships with any ad server companies.

Upon request we provide site visitors with access to all information including proprietary information that we maintain about them, including financial information (e.g., credit card account information) unique identifier information (e.g., customer number or password) transaction information (e.g., dates on which customers made purchases, amounts and types of purchases) communications that the consumer/visitor has directed to our site (e.g., e-mails, customer inquiries) contact information (e.g., name, address, telephone number).

Upon request we offer visitors the ability to have inaccuracies corrected regarding their contact information, financial information, unique identifiers, and transaction information. Consumers can have this information corrected by writing to us at the above address.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our Web site to notify you of these changes and provide you with the ability to opt out / in of these new uses. If you are concerned about how your information is used, you should check back at our Web site periodically.

Cookie Policy

This page forms part of our Privacy Policy and describes the use of cookies on our website.

Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). This policy explains how we do that.

Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits.


Cookies are small data files (normally numbers and letters) which a website may put on your computer or mobile device when you visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in.

Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your username. Most cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use a websites, or a user’s general location.


Cookies enable us to identify your device, or you when you have logged in. We use cookies that are strictly necessary to enable you to move around the site or to provide certain basic features. We use cookies to enhance the functionality of the website by storing your preferences, for example. We also use cookies to help us to improve the performance of our website to provide you with a better user experience.

For the avoidance of doubt we do not use cookies to collect personally identifiable information about you.

If you wish to view your cookie code, just click on a cookie to open it. You will see a short string of text and numbers. The numbers are your identification card, which can only be seen by the server that gave you the cookie.


If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set.

If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers. For information on how to do this on the browser on your mobile phone you will need to refer to your handset manual.


You can manage these small files and learn more about them from the Directgov article: Internet Browser cookies – what they are and how to manage them.

If you’d like to learn how to remove cookies set on your device, visit:

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.


Types of cookie that may be used during your visit to our website are:

• Session cookies

• Session and permanent cookies

• Third party cookies


Session cookies enable our website to keep track of your movement from page to page so you don't get asked for the same information you've already given to the site. These cookies allow you to proceed through the pages of our site quickly and easily without having to authenticate or reprocess each new area you visit. They are automatically deleted when you close your web browser.


These help our website remember your preferences and settings when you visit again in the future. They therefore speed up and enhance your experience of services or functions offered.

For these cookies to work, they are stored on you device and are not deleted when the browser is closed.


These are placed by another company (domain) and are used to help us track visitor behaviour and revenue in order for us to measure the performance of our website.

Google Analytics - To track which pages on the site are most commonly used, the number of visitors to the site, page views, which browsers are used, entry pages etc. We use the information provided to help us improve our site and identify the most popular pages. Cookies last between one month and one year. For more information on Google analytics we recommend you visit the Google analytics website